Privacy Policy

Effective date: 20 January 2026
Last updated: 20 January 2026

This Privacy Policy explains how ValuesCardSort.com (“we”, “us”, “our”) collects, uses, and protects your personal information when you use our website and values card sorting exercise (the “Service”).

We aim to collect the minimum personal data necessary to operate the website.


1. Who we are

Website: ValuesCardSort.com
Data Controller: James Warren

Contact email: hello@valuecardsort.com

If you have questions about this policy or would like to exercise your data rights, contact us at hello@valuescardsort.com.


2. What this Service is (and isn’t)

ValuesCardSort.com provides a values card sorting exercise intended to support reflection and personal development and may be used in therapeutic, coaching, or self-help contexts.

The Service:

  • does not provide emergency support
  • does not provide medical advice or diagnosis
  • does not replace professional mental health care

If you are in crisis, call your local emergency number or a crisis hotline immediately.


3. What personal data we collect

We collect personal data only in limited circumstances.

A) Sign-up form data (only if you submit it)

If you complete our sign-up form, we may collect:

  • Name
  • Email address
  • Role (e.g. therapist, coach, individual user)
  • Reason for using the exercise

B) Contact by email

If you contact us via the site (for example using our email link), we will receive the personal data you include in your email, which typically includes:

  • your email address
  • your name (if included)
  • the content of your message

4. Values card sorting exercise data (important)

We do not collect, store, or process any information related to the values card sorting exercise.

Your use of the values card sorting exercise is not saved and is not linked to your identity.


5. Analytics (Vercel Analytics)

We use Vercel Web Analytics to understand overall website traffic and usage patterns (for example: page views and general performance insights).

  • Vercel Analytics is designed to be privacy-friendly and does not use cookies.
  • Analytics data is used in an aggregated way to help us improve the website.
  • We do not use analytics for advertising or marketing profiling.

6. Cookies and tracking technologies

We do not use cookies on ValuesCardSort.com.

We also do not use:

  • third-party advertising pixels
  • cross-site behavioural tracking
  • marketing cookies

7. How we use your information

We use your personal information only for the following purposes:

  • to respond to messages and enquiries
  • to maintain a list of sign-ups (if you submit the sign-up form)
  • to understand who the Service is intended for at a high level (role/reason), to inform improvements
  • to protect the security and integrity of the website

We do not sell your personal data.


8. Sharing of personal information

We do not share personal information with third parties for marketing purposes.

We may share information only:

  • with service providers required to operate the website (e.g. website hosting and form handling services)
  • if required to comply with legal obligations or lawful requests

9. Data retention

We keep personal data only for as long as necessary.

  • Sign-up form information: retained for 24 months or until you request deletion
  • Emails you send us: retained as long as reasonably needed for support, record-keeping, or legal reasons

You may request deletion at any time.


10. Security

We take reasonable technical and organisational measures to protect personal data. However, no method of transmission or storage is completely secure.


11. Your rights (UK/EU)

If you are located in the UK or EEA, you have rights under data protection law, including the right to:

  • access your personal data
  • correct inaccurate personal data
  • request deletion
  • object to or restrict processing in certain cases
  • withdraw consent (where processing is based on consent)

To exercise your rights, contact: hello@valuecardsort.com

If you are based in the UK, you may raise concerns with the Information Commissioner’s Office (ICO).


12. Lawful basis for processing (UK/EU GDPR)

Where UK/EU GDPR applies, we process personal data using one or more of the following lawful bases:

  • Consent (e.g. where you submit information through our sign-up form)
  • Legitimate interests (e.g. responding to enquiries and maintaining site security)
  • Legal obligation (where applicable)

13. Children’s privacy

ValuesCardSort.com is not intended for children without parental/guardian consent. We do not knowingly collect personal information from children.


14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.


15. Contact

If you have questions about this policy or requests relating to your personal data:

Email: hello@valuescardsort.com Website: ValuesCardSort.com